Conference Overview

Internet Security Marketing Conference
Date: Tuesday, March 16, 2010
Location: Egyptian Theatre
Time: 1-6p.m.

Itinerary

1:00 - 1:30 PM		Registration
1:30 - 5:30 PM		Conference
	1:30 - 2:15 PM	Break-Out Session A
	2:30 - 3:15 PM	Break-Out Session B
	3:30 - 4:15 PM	Break-Out Session C
4:30 - 5:00 PM		Panel Discussion
5:00 - 6:00 PM		ISMC After Hours and E-Expo (open to the public)

Break-Out Session Overview

Session A - 1:30 - 2:15 PM

Web Site Essentials for the Novice
Dozens of practical tips, tricks, dos and don’ts for your web site, whether it's new or old. The need for maintenance, the importance of content, link building, networking, security, functionality, hosting, browser compatibility, and more. Many step-by-step examples.
Presented by Mike Balcom-Vetillo – Balcom-Vetillo Design

Email Marketing 101
Email marketing can build business relationships and boost sales if done properly. Lisa will offer practical advice on how to choose email marketing software and set it up, as well as advice on how to grow an email list, how to write an email, spam issues, and more.
Presented by Lisa Wilcox - Web Girl Consulting

Session B - 2:30 - 3:15 PM

Tracking Your Site
Tracking your web site is a way to know who is visiting your web site. Knowing WHAT a visitor is doing while visiting a web site is crucial information when it comes to develop traffic on your website and help you bring visitors to where you want them on your web site. Learn how to track your web site and what to do with that information.
Presented by Lisa Wilcox - Web Girl Consulting

E-Commerce Primer
In today's marketplace, brick and mortar retail operations face pressures that necessitate opening new markets for their goods and services. Selling your products to a potentially larger audience via a secure online store is essential to your overall business success. Learn about the requirements of selling online, the availability of shopping cart and store tools and security issues in this seminar for the novice and intermediate entrepreneur.
Presented by Ralph De Stefano – Direct Response Web Solutions

Session C - 3:30 - 4:15 PM

Going Social
Social Networking is here to stay. It is a central part of our lives and one of the strongest ways to quickly deliver messages to a group of like-minded individuals. Whether you are just scratching the surface of Social Networking or are looking for ways to bring Social Marketing to your existing website and your business, this seminar is for you.
Presented by Ralph De Stefano - Direct Response Web Solutions

The Art of Search Engine Optimization
When a potential customer knows your products or service but not where to buy them, web site optimization can help those customers find you. Learn SEO mechanics and how to create results-producing content. Find out what actions can get your site penalized. Includes detailed case studies.
Presented by Mike Balcom-Vetillo – Balcom-Vetillo Design